As a group of friends who have a keen interest in fashion and trends. 

We felt the market needed a clothing brand that went the extra mile for their customers by using the highest quality fabrics and finishing whilst remaining affordable.

For us, quality and affordability was key; We understood the importance of looking good in that fresh new garment day in day out, and with our love for the nightlife scene a new high quality garment was needed every night. 

As a young and innovative group with a heavy focus on forward thinking and setting the new trends, we pride ourselves on using the highest quality hand-picked fabrics and adding that extra detailing to set each garment off.

We're very traditional in our ways and we put pen to paper first by sketching each carefully thought out design before every pattern is handcrafted. 

We love creating/designing garments that are multi functional is there use and new never seen before shapes, our garments easily transition from day wear in the nightlife couture. 

We have the philosophy that simplicity and innovation is key.

Fashion never sleeps and neither do we.

Rose London

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